Spirits giant Diageo, with the unveiling of a new premium Mortlach expression this week out of Scotland, is making one thing perfectly clear with its release – affluent buyers are the target for this expression. It looks to be part of a greater push by them to appeal to higher end whisky connoisseurs, something of which we’ve already seen this year so far in the form of a close to $6,000, 39 year old Port Ellen. In regards to Mortlach, what one has here is a 47 year old expression that will cost you over $13,000 if you want a bottle.
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