Jameson Irish Whiskey is noted for being the world’s fastest growing Irish whiskey, experiencing 29 years of consecutive growth and hitting sales of 7.3 million cases in 2018. The whiskey has been housed in the same iconic bottle design since 1968, with some 50 years to a look drinkers the world over have come to identify on backbars in their favorite watering holes. Pernod Ricard believes it is now time to change things up a bit, revealing an evolution of the bottle and label for a new era.