McDonald's Corp MCD -0.56 percent (Get Free Alerts for MCD) is the latest big name brand to enter the non-fungible token market, which is rapidly increasing.
What Happened: McDonald's is unveiling its first-ever NFT in honor of the McRib's 40th anniversary._
"They've demonstrated their passion for this wonderful, yet elusive sandwich by sneaking into our DMs asking 'when is the McRib coming back?' and building a locating tool where fellow fans can record McRib sightings." In a news statement, McDonald's remarked, "We're offering them the chance to experience it year-round...digitally."
McDonald's will give out the NFTs to a chosen group of Twitter followers. For a chance to win an NFT, fans must follow McDonald's on Twitter and repost the Sweepstakes Invitation tweet from November 1 to November 7.
Beginning Nov. 1, a limited-edition digital collectable featuring the iconic sandwich will be available..
- "With the McRib NFT, you'll never have to say goodbye to your favorite sandwich again." Whether you win or lose, make sure to try the McRib IRL's iconic tangy BBQ taste when it arrives in participating locations nationwide on Nov. 1 for a limited time."
Why It's Important: When the McRib is offered in restaurants, it has developed a cult-like following. In a relatively low-cost marketing event, McDonald's might create further press for the popular menu item.