For those of you who care, I believe Nike will win with their new ad campaign. They know it will generate a LOT of publicity that they don't have to pay for and while they have and will continue to take a short term hit, I think they will rebound and will generate much higher sales due to their stunt. The real question in my mind is, "What has Colin Kaepernick really sacrificed in his life?"
A lot of people will see it as a cheap shot but if there is anything I know about America, it is that they have a short memory and even those boycotting them will eventually swing back around to buying their products. And those that are torching their gear...Nike already has your money...you no one is benefitting from your virtue-signaling.
These are just my thoughts.