Since people were exchanging the information, the advertisement has been a part of this exchange. Firstly it appeared as a verbal recommendation, then as signs, later as banners in the newspapers, short movies on TV and now it is slowly conquering left areas of our activity. Let’s meet NOIZ chain, a project which promises to transfer advertisement market into another dimension.
Ads are irritating - most of us would say. But this is just partly true. Advertisements drive us nuts just when it is not suited to our needs. We all like the funny ads, discounts and bonus cards which reward loyal clients or ads made especially for us. The last group includes, for example, cognitive ads, NOIZ is specialized in. Below, short explanation and etymology of this word.
“The word cognition comes from the Latin verb cognosco (con, 'with', and gnōscō, 'know'; itself a cognate of the Greek verb γι(γ)νώσκω, gi(g)nόsko, meaning 'I know, perceive'), meaning 'to conceptualize' or 'to recognize' (source: Wikipedia).”
Picture source: https://martechtoday.com
But what does cognitive means in the advertisement context? This is an add which thanks to the AI (Artificial Intelligence) collects the user data, analyse them and learn how to deal with the user. That for example includes NLP (Natural Language Processing) when the computer learns the language basing on the talks it has with the users. Basing on this technology NOIZ built Nikola, a cognitive banner. Nikola besides, being a banner, works as a bot. It can have a chat with the user, increasing his engagement in the advertisement. What is pretty common for project based on the blockchain, the cognitive banner will pay tokens for the answering the questions. Nikola also gives advertisers direct access to the user engagement. It allows the adviser to send a dedicated offer for the user. How exactly Nikola works you can see in this video:
But cognitive banners is just a part of NOIZ chain. NOIZ has the ambition to make P2P Ad Exchange, where publishers and advertisers could directly buy or sell inventory.
Basing on the consumer engagement NIKOLA will pay for the interaction.
This is a just first article from the series about the NOIZ chain. Follow my Steemit profile or Ruth.news website for next parts. Another article: "Advertisement market today".
If you would like to learn more about the NOIZ chain check the links below:
Website:
https://noizchain.com/
Whitepaper:
https://noizchain.com/whitepaper
Two pager:
https://noizchain.com/two-pager
Social media:
Facebook: https://www.facebook.com/NOIZchain
Telegram: https://t.me/noizchainenglish
Twitter: https://twitter.com/NOIZchain
Disclaimer: this is NOT investment advice. This is purely my opinion, based on facts found on the project website, whitepaper, social media and etc. Please do your own research and decide if it qualifies with your risk profile.
Anna Hare
I am very happy to be a part of this project. I'm sure that this company will show amazing results, as it was shown.
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