The Italian fashion brand Off-White has added the ability to pay for its goods in bitcoin and a number of other cryptocurrencies. This is reported by Vogue Business.
The list of digital assets for payment includes Bitcoin, Ethereum (ETH), Binance Coin (BNB), XRP and stablecoins Tether (USDT) and USD Coin (USDC). The feature is already available in Off-White stores in Paris, London and Milan.
"This is another important step in the growth of a brand that looks to the future with Web 3.0 technologies and an understanding of the needs and desires of an ever—evolving customer base," the company said in a statement.
Off-White noted the high volatility of the digital asset market and promised to carefully monitor changes in cryptocurrency quotes. When returning the product, customers will receive a refund in local currency.
In April 2021, the French luxury goods manufacturer LVMH, which owns a controlling stake in Off-White, together with the Italian fashion house Prada and the jewelry brand Cartier created the Aura blockchain consortium to combat counterfeiting of luxury goods.
Recall that in March 2022, Decentraland hosted the first fashion week in the metaverse. Dolce & Gabbana, Paco Rabanne, Tommy Hilfiger and other fashion brands participated in it.