It seems that McDonald's has decided to join the success of Counter-Strike: Global Offensive in Denmark, with a brand new advertising campaign.
Initially posted on Reddit by a user named "kakipls", the ads were placed in the center of Field, the closest metro station to the Royal Arena, which will host the CS:GO BLAST Pro Series tournament starting Friday, November 2.
There are two boards outside the arena, one of them refers to the theft of a fry as a "stolen kill", a Happy Meal as an order for a "noob" and a McDonald's straw-free cup as a "no scope".
The other set of billboards classifies the restaurant's popular chicken nuggets as utilitarian items, while the legendary cheeseburger is considered an "economical" purchase, a term used when CS:GO players do not have much money to use to buy weapons and equipment.
McDonald's thinks that the "Mac Junior" meal is a "full buy", another Counter-Strike sentence describing a game in which players have so much money that they can buy all the items they want. The table ends with "GL HF", which simply means "Good luck, have fun".
