Why LIFEWORLD.ONLINE ?

Obstacles of the old World
The number of Internet users worldwide has surpassed 3.2 billion in 2017. Among those, over 2 billion intensive users are participating in social media, online games and online shopping, pushing digital economy worth over $ 3 trillion according to Fobes reported in 2017.
In addition to the tremendous economic opportunities of the digital economy and the trend of expansion is in line with the expectations of the Economist, there are many barriers that the current digital platform in the World has not been solved. The door is opening for the new platform offering a new ecosystem to solve the problems in the digital World. It challenges LIFEWORLD.ONLINE to jump into this arena. We have picked up the three major issues needing to be solved in the online citizen, over 2 billion divided into 3 groups: social, ecommerce and entertainment. The three major issues are clarified as following.

Centralization
The current social media platforms, such as Facebook, are characterized by centralization. Starting from the business structure; only one firm owned. Although there are shares exchanged in the stock market, but the managements are appointed from the central authority. Platform structure, on the other hand, is designed from the central department. Moreover programming and products design is also central monopoly. Other social media platforms, however, such as the text-to-image or video exchange platform are similar in structure: centralized decision-making, control, and user control.
Centralization problems in the e-commerce platform, however, additional to centralized features similarly to the social media platform in terms of design management and centralized control, centralized issues in e-commerce is unique. Consolidated financial transactions are monopoly centralized. Users are required to pay a lot of transaction fee. Moreover, trading on this platform is no system to guarantee delivery; in the case of non-digital goods, when the buyer transfer money to the seller. These are the problems arise from the platform centralization itself.
The centralization problem in the entertainment platform, on the other hand, stem from the lack of copyright infringement prevention system in the centralized platform. Moreover, the art creators have to sell their own works through intermediaries in a cheap price to provide intermediaries in the distribution to consumers at high prices, cause low motivation to the artists to produce the original works and low incentive for buyer to buy the copyrighted goods from intermediaries. There for, a piracy is happening around the world. In addition, centralization problems are also leads to the lack of sense of belongingness in people around the platform and exploitation.

Producers and consumers are exploited
Centralized issue of the platform, in addition to the lack of participation of producers and consumers, it is the other coin of centered centralization. The lack of a sense of involvement by itself does not cause social harm. But the consequence of being excluded from participation in the platform is a crisis in the online platform that the world is currently facing. The crisis is Consumers and producers are violated, According to a BBC report; Facebook is facing a scandal about the misuse of user data. In the case of the US presidential election in 2018, there is a similar scandal.
In addition to being exploited of producers and consumers for personal information breaches, Key issues with this issue include: producers get only 10-20% of sale price return from centralized platform. Meanwhile, consumers pay for merchandise and services from a centralized platform at full price. The bulk of the goods and services price are return to the middleman own the platform that only acts as a contact point between the producers and the consumer.
Being exploited in the share of the value of goods and services make a centralized platform that drives the current global economy ineffective. That is, world's population instead of acts as a creator of goods and services they try moving to the center of the centralized platform, to be the middle man; generating more revenue than producing good and service. For those who cannot get near the centralized power of the centralized platform will be pushed out of the platform; cannot reach the revenue share. It is the problem that the world is facing. The gap between the world's most affluent people is only 1%, and the low-income group has more than 50% of the world's population. We know in the name of income distribution problem.

Revenue undistributed to producers and consumers
The producers and consumers exploitation problems mentioned above are lead to the new complicated problems in the centralized economic system: wealth concentration to the middleman problems. According to the research conducted by the World's leading research institutes found that: 80-90% of the total consumer spending in the centralized economy platforms go to middleman. Only 10-20% of total revenue goes to producers meanwhile they have to buy products or services from a centralized economy at 100% price; it is no surprise why the real producers are so poor; the more they produce the poorer they are. In a centralized economy the people near the centralized economic system is getting richer when consumption is taken. Gaps between the rich and the poor are getting wider every day and at some point, if the point where the poor exceeds the limit, the society will eventually proceed to the riots.
In a centralized economy of the present world, many governments have printed large amounts of paper money, Quantity Easing (QE). Economists have estimated that money generated by governments around the world can buy this world up to 10 times. Meanwhile population productivity declined, production motivation declined, inflation rate is increasing. Only 10-20% of goods and services full price distributed to the producers from a centralized economy system. That is means centralized economy increase a concentration of central income in the economy, inflation rate and the gap between the poverty and the wealthy like never before. Those problems will be more at the next leap rate.
In the centralized economy, in spite of the number of goods and services from centralized production is spreading out, but the number of distributed producers will be reduced. The world's population from a traditional production system will become a cheap labor force in the centralized labor market. Moreover, their tiny wages will deducted from recruiters, many of them will become unemployed, homeless due to lack of skills needed by the production system in a centralized economy.
Such a phenomena is accelerating the problem of distributing income in the centralized economy is even more intense. As seen today, the US Bureau of Statistics nn industrialized countries such as the United States shown that the top 1% of the population occupies up to 35%, while the bottom 50%, but only occupies 1.1% of total wealth. The others industrialized countries with a centralized economy have hold the similar structures. Critical revenue distribution at this scale is very harmful to the World.