Bet365 Group Ltd (styled as "bet365") is a British online gambling company based in the United Kingdom. Bet365 is one of the world's leading online gambling groups with over 19 million customers in almost two hundred countries. The Group employs over 3,000 people and is the largest private employer in the city of Stoke-on-Trent.
Overview:
Bet365 is an online gambling company offering sports betting, poker, casino, games, and bingo, as well as video streams on sporting events. Bet365 also offers an on-course bookmaking service.
For sports betting, Bet365 is licensed by the Government of Gibraltar (license number: RGL 075) and regulated by the Gibraltar Gambling Commissioner. Bet365's casino, games and poker operations are licensed and regulated by the Government of Gibraltar too. In addition to the company headquarters in Stoke-on-Trent, Bet365 have further offices in Gibraltar and Australia. The Australian business is regulated and licensed by the Northern Territory Government, with one hundred staff employed in Darwin. Samuel L. Jackson represents the company in their Australian TV advertising.
Bet365's site supports a variety of payment methods, including bank transfer and Neovia, in 25 currencies.[4]
Bet365 is a trading name of Hillside (New Media) Ltd.[5] and operations including payments through the affiliate programme[6] are carried out under that name.
Chairman Peter Coates also has the same position at Stoke City and in May 2012 Bet365 signed a three-year contract with the club to become shirt sponsors.[7] In April 2016, the company became the new title sponsors for the club's stadium for the next six seasons, replacing fellow local enterprise the Britannia Building Society.[8] In the summer of 2016, Bet365 also signed shirt sponsorship deals with Bulgarian clubs Ludogorets Razgrad and Slavia Sofia for the upcoming two seasons.[9]
Live betting:
Bet365's In Play product allows customers to bet on events as they are taking place, with a large range of live markets available. Bet365 are continually improving their in Play product, with the most recent update being the implementation of its vFabric private cloud. By using this technology, Bet365 is able to handle thousands of changes per second, and the data latency has decreased to less than two seconds. This development has enabled Bet365 to deliver a continuous stream of real-time information whilst simultaneously receiving and processing large amounts of incoming customer data.[12]
One of the innovations in the evolution of their live betting system is Bet365's 'cash out' facility, which permits users to take a price for a specific bet before it completes. The result is that a profit can be guaranteed, or a loss minimised prior to the completion of that in-play event. This was further enhanced in March 2017 with the ability to apply specific rules to allow the cash out feature to work automatically.[citation needed]
In addition, Bet365 currently provides a comprehensive live-streaming service for their customers, broadcasting over 20,000 live sporting events each year. Bet365 managed to secure the rights to stream the first ever England football match which was exclusively shown on the Internet, in October 2009.[13] The match, England v Ukraine, was a World Cup qualifier, and was available for Bet365 customers with a funded account to view for free.[citation needed]
bet365 affiliates:
Bet365 offers an online affiliate programme where webmasters and marketing persons have the ability to earn commissions on the players they refer to Bet365. The online affiliate program allows affiliates to earn commissions as a set percent which is in line with other affiliate programs on online bingo, sports betting, online poker and online casinos.[14] The terms and conditions in the bet365 affiliate programme stipulate a negative carry over policy for referral commissions for each channel and a clause regarding brand bidding terms.[15] However, bet365 were recognised for offering the Best Overall Affiliate Programme, Best Sportsbook Affiliate Programme, Best Overall Affiliate Manager and Best Sportsbook Affiliate Manager at the fifth annual iGaming Affiliate Awards, on 26 January 2012 during the London Affiliates Conference.[16]