Digitalization & Mobile Shopping - The Good & The Bad

Digitalization has spawned a revolution of online shopping. It has provided people with access to purchase products and services that they could not before. With just a few clicks, customers can search and find items, compare and buy them. The popularity of online shopping has given rise to mobile shopping. Instead of limiting the experience to laptops and desktop computers, people can now shop online from their phones, whether to purchase consumer products or perform online mobile recharge. It is highly convenient and facilitates inclusion, especially among the rural populace. However, for all its advantages mobile shopping has a few pitfalls that need to be addressed if it is to be relied on consistently. Look at some of the pros and cons.

Advantages of Mobile Shopping

There are several benefits to shopping from one’s mobile phone such as those below:

Convenience

Mobile shopping is extremely convenient as you can purchase what you want when on the go. As long you have access to the Internet and there are couriers that service your area, you can buy products from anywhere in the country, even abroad.

Offers

Shopping from your mobile phone can entitle you to discounts not provided to customers who shop from laptops and computers. Many offers are valid for “App only” purchases and this can mean big savings, especially when buying a higher quantity or products with high price tags.

Mobile Recharge

Benefits of online mobile recharge is unmatchable in various ways. You can get your mobile recharged at your convenience at any time of day or night. Mobile service providers never run out of recharge. Even if you have trouble finding a particular recharge denomination at a local store, you can easily get it online.

Disadvantages of mobile shopping

The downsides of mobile shopping are few but they still deserve to be mentioned. Here are a few:

User-Hostile Pages

Optimizing websites to make them mobile-friendly is extremely important, as it provides a better user experience. However, not all websites do this and persuading shoppers to purchase an item that they cannot view or get details about properly can be difficult. Hiring a designer and developer to make their websites easy to view and navigate around without trouble is the key to attracting customers.

Low-res Images

This is the visual age and if customers cannot see products, they are less inclined to buy them. High-resolution images that can be zoomed into look much more attractive and enticing. Unfortunately, not many e-commerce websites have yet followed this and so it can be discouraging for potential shoppers to visit them.

Tedious Checkout

Fast and efficient checkout takes mobile shopping to a completely new level. If customers have to go through a lengthy process, it only puts them off. While there are many websites that do not require customers to register, some call for filling in long forms with many details. A simpler way would be to give people the option of registering with their apps and not make it mandatory. Connecting e-commerce website accounts with social media accounts is another method of accelerating registration.

Mobile shopping has become the way to get what you want almost instantly. All it requires is an Internet connection, a smartphone and an app. Once it is installed, you can browse products and services, make your selection, add to bag and checkout. It is simple, quick and convenient. You need to follow some safety protocols for online recharge and shopping in the era of Digitalization. Whereas an online mobile recharge ensures that you never run out of money, while the shopping experience gives you quick results at your convenience.