SEO Basics

What Is SEO?

Stop thinking of Search Engine Optimisation as google rankings, and start thinking of it as how content on the web is read to decide what it is about. So SEO is how anything from, how google reads your website, to how facebook decides what your page or post is about.

So the platform reading a page, post or site scan for certain things. The main things they look for are:

Keywords
Backlinks
Anchor Text

Keywords are words on your site. So if your website says your business name all over it, the google will decide that your website must be about your business name.
Backlinks are simply links to your site on other pages or sites. Social media is an easy way to build high-quality backlinks.
Anchor Text is important text on your pages, e.g domain names, title, Alt Text.

SEO can help boost traffic, make your website easy to find, can be a very cost-effective way to boost sales. It doesn't have to be done through paid AdWords campaigns! Unieed Ltd has SEO & Online Marketing experts here ready to help your company. We can help boost you web ranking for facebook pages, youtube videos, and websites. We can provide an Evaluation and recommendation which will kick start your business SEO.