On.Live LTD is expanding and redefining online marketplaces. Most people use online marketplaces mainly for purchasing of products. On.Live LTD has a platform which is currently under development that will provide services that were traditionally thought only possible through face to face interaction. It is going to use live streams and pre-recorded videos to provide a wide range of services through its users to anyone from any part of the world and help these users earn money through the services they provide. It sounds like a stretch but if you think about what streaming sites such as Spotify or Tidal do, you will see the potential of the platform On.Live LTD is developing. Spotify makes money out of subscriptions and advertisements. The system Spotify and other streaming sites use is a centralized system which only benefits the company in control. On.Live LTD is constructing its platform on top of the Ethereum blockchain protocol so that it can run in a decentralized manner. Decentralizing its platform will benefit its users more than it does On.Live LTD.
On.Live LTD’s platform is known as On.Live. The services provided in the platform will cover a wide scope ranging from entertainment and personal broadcasts to advices from actual professionals from any field of work. On.Live LTD wants its platform to be the global leader for paid streaming advice. It wants its platform to be a place where knowledge can be accessed easily and at a good price that will favor a large portion of the world’s population. Some of the services that will be hosted in its platform usually cost a lot of money. This is because clients need to meet costs above the service being offered. Professionals charge them fees that will cover other costs such as rent for the premises where the consultations will be done. This is just one example of how the On.Live platform will be cheaper.
On.Live will have two modes of sharing content in the platform. Live service is the first one. Users of the platform can sell their services to any person in On.Live who needs it. This method is highly efficient for professionals and any other user whose services demand a more personal approach. The second method is live broadcast. This service is aimed at those users who would like to reach a wide audience through this platform. The live broadcast method will work in a fashion similar to television where content produced is most likely to be accepted by the greater majority. The payment option that is provided in On.Live is through their ERC-20 complaint ONL token. It is the only currency accepted in the platform.
Decentralization will give each user of the platform an opportunity to make money through ONL. This will not only be through the broadcasting service but also through the computing power members can offer. There will be a need for transcoding and relaying services in the platform as recipients need an option of quality to choose from. Transcoding ensures that videos are in the format required by the client. Relay nodes will also be vital in the platform. In the case of a live broadcast, the content being broadcasted may attract a lot of people. Reaching them at the same time with the same quality and speed will require multiple relay nodes. This service will also be provided through the computation power of users of On.Live. Payment for these services will be included in the payment for content received by the recipients and through work delivered by the broadcaster. Payment will be done by ONL tokens.
On.Live LTD plans that its platform becomes fully decentralized upon its completion. There are advantages that it wants to use to popularize its platform through blockchain. Broadcasting content in any country is usually regulated by government bodies which sometimes have baffling rules. There are some censorship laws that are injurious to broadcasters but they have to abide by them if they are to broadcast in the traditional way. However, OnLive, through smart contracts and decentralization, removes nearly all the intermediaries between broadcasters and the recipient of the service. Only transcoders and relay nodes are present in On.Live and they are regulated by smart contracts and the On.Live community. This platform would be a great opportunity for independent broadcasters to set up live broadcasts without any hassle.
On.Live will have three marketplaces that will make the broadcasting process smooth and secure. Transcoders will have their own marketplace known as the transcoding marketplace. Those intending to broadcast their content in a particular format will find a pool of transcoders with the services they offer displayed in this platform. If the broadcaster does not get the right transcoder, there is a provision for the broadcaster to create their own requirements for a transcoder to allow transcoders to adjust their services accordingly.
The next marketplace that will be made available is the live broadcast marketplace. This is highly effective for independent broadcasters. They can reach a wide audience using the live broadcast marketplace. This market place is also available for individual users of the platform. It may be a way of advertising their services. The live broadcast marketplace can reach a lot of people at the same time. Users could use this method to get potential clients. Those who tune in to the public broadcast can be enticed to join the private broadcast done by these users.
The third market place is the live service market place. On.Live expects this platform to be used mostly if not entirely by professionals. It will act like an online consultancy marketplace. User will have access to professionals in various areas such as law, medicine, culinary arts, nutrition and many other sectors. There will be a one on one consultation option in the platform which is great as most of these services are personalized. The platform will also support small group viewings of these services. For something like an online gym session, a group may plan with a fitness instructor to deliver this service to them.
The platform will provide secure services when it comes to payment and protection of the content produced. Piracy is one of the greatest enemies of media progression. The use of blockchain will prevent and even discourage users from pirating content from this program. Content is the platform will only be visible to very few people. Actually, only those involved in the transaction will have access to it. This includes the content creator, the transcoder, the relay nodes and the recipient of the content. If any leak of the content were to happen, it will be easier to identify who did it because of the small group.
There will be exchange of currency in the platform. Services delivered and payments have to be guaranteed by the platform. Smart contracts will be used to provide this guarantee in the platform. Through smart contacts, the broadcaster and the transcoder can create agreements which will be the requirements in order for both service and payment to be delivered. Both the transcoder and the broadcaster will be expected to sign the smart contract in order for it to be binding to both parties. There are disputes that arise in every platform which are sometimes handled in a way that disadvantages the members if the platform in centralized system. For On.Live, they will select randomly, about three members of the platform who will assess a particular disagreement and based on their findings, they will make the necessary judgement. A platform that is managed by its members may prove to be better at making certain decisions as the members understand the challenges faced in that platform. There will also be an escrow service in On.Live. This is aimed at preventing any pay disputes from arising. It will also be a tool that trading parties will have confidence in. The escrow service will reinforce the services provided through smart contracts.
In the live broadcast marketplace, there will be different methods of settling payment. Live broadcasts are almost like televisions. On.Live decided to go with payment options that will be familiar to the user. There will be three methods of settling payments in the live broadcast marketplace. There will be a Pay Per View option, Pay Per Minute and a subscription option. These methods are flexible for users depending on the type of content they want to receive. On.Live wants to make its platform affordable for all through this payment plan.
All payments made in the On.Live platform will use the ONL tokens. Users will need a method for keeping and acquiring the tokens. On.Live will have a virtual wallet where these services can be accessed by the user. ONL can be purchased using fiat currency through methods such as credit cards or direct bank transfers to the wallet.
On.Live anticipates the need for certain services in the platform necessary for the overall efficiency and success of On.Live. One on one services provided by professionals may include things like therapy and other services that require a constant follow up of the client. On.Live will have a messaging service which will be perfect for such scenarios. Follow up messages can be sent through this platform to know the progress being made by the client. Conversations can go beyond the live streaming service when one of the parties is not available. Promotions and discount coupons can also be sent using the messaging app. The messaging app will also have the ability to send files between the broadcaster and the recipient. This feature is useful especially where there is need for more material. The broadcaster can also use the messaging platform to inform subscribers or previous clients on when the next sessions of the services are available.
Each user intending to broadcast content in the On.Live platform will have their individual channels. The content of the channel may change as desired by the content creator. Potential customers can read the description of the channel to know if it appeals to them. There will also be a reputation system which will include reviews on these channels. Users will give their experiences on people they have worked with to provide potential customers with information that will help them select a user to work with or get content from. Potential clients will be advised against those who have questionable reputations.
On.Live wants a highly competitive platform where service providers strive to give their best. It will have a system whereby bonuses and awards will be given to outstanding members of the platform in different categories. Those participating in these awards will receive their prices in the form of ONL tokens.
The On.Live platform is not yet complete. There is still a lot to be done for the platform to work as described in their whitepaper. On.Live will be developed in various stages with each stage supporting further decentralization of their platform. Each stage will also add some of the functionalities described. The final form of On.Live is called On.Live 1.0, which will provide all the services described. For the On.Live 1.0 platform to be fully realized, On.Live LTD has to raise enough funds to support the project. The approach On.Live LTD took is the ICO approach. They conducted a pre ICO sale which enabled them to raise some funds. They are now in their crowdsale period which is ongoing. The ICO sales have helped them cross their soft cap meaning that they can continue developing their platform and implementing their program. The product being sold in the ICO is their ONL tokens which are set to become more valuable once the platform is fully operational and their demand increase.
To help On.Live LTD in their fundraiser, you can visit https://on.live/#crowdsale which will take you directly to their sale. Once the crowdsale is completed, On.Live LTD will not create nor conduct another ONL sale. You can visit the official On.Live whitepaper https://on.live/documents/OnLive_Whitepaper.pdf for any other inquiries.
Further information about the platform can also be obtained from the following sites.
Website- http://on.live/
Twitter- https://twitter.com/on_live
Facebook- https://www.facebook.com/OnLive.TV/
Reddit- https://www.reddit.com/r/OnLiveTv/
Medium- https://medium.com/@On.Live
Telegram- https://t.me/onlive
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