When creating content, you want to leave an impact on your audience.
Instead of the typical tropes of today, you want to find something that you know will nail it in the emotional, or surprised, moments.
If you can do that, you've got it. It's fun to create something different and unique. Though, the hard part is impacting your audience if your content lacks something.
That's why it's best to experiment till you find that niche.
This applies to any content creator out there. Give it all you have :)