Source of image taken from Patron's WhitePaper and modified with PowerPoint

Introduction

Advances in technology and the use of the Internet have allowed us to exchange information with people anywhere in the world, currently social networks such as Instagram, Facebook and YouTube, among others, bring us to know the lives of celebrities and influential people who have turned their image into a product they sell on social networks, anything that they promote on the networks sells and becomes fashionable, so they are sponsored by companies as an image to sell their products among their followers.

At present, people through social networks can interact and influence millions of people, many have become celebrities in different areas such as cooking, singing, conducting tutorials, among others, and have millions of followers. It is a proven fact that a product sponsored by a celebrity or influential person is sold and everyone wants to have it, so social networks are an ideal form of marketing to sell a product or service.

Source of Image

Patrón will bring together all of these influencers on your platform who will offer their marketing services to companies. In this way companies can attract new customers and take advantage of the power of credibility and conviction that influencers have over their followers.

What is Patrón?

Patrón is a platform based on the blockchain that brings together the influencers who share their followers with sponsoring companies that seek targeted marketing, achieving greater effectiveness. It is a novel idea that combines the market of social networks with the new shared economy of AirBnB and Uber. The blockchain technology used by Patrón allows contracts between influencers and companies directly and without intermediaries, guaranteeing security and transparency in transactions.

Source of Image

Types of patron users

In Patrón there are three types of users that together create an economy that revolves around their PAT cryptocurrency. They are the following:

-Host; o Influencer
-Guest; Sponsor
-Fan; or follower

Benefits of the Employer
The influencers that generate content in the networks do not always have a stable economic income, it can vary depending on the number of visits they have, but in Patrón the influencers can obtain a fixed income by making contracts with sponsors for a time established by the parties. In addition, they are ambassadors of the brand for the sponsor and have access to followers who are regular buyers. The platform supports the influencers and gives them visibility in the market to get high value contracts.

Source of Image

Sponsors also get benefits because they can reach a demographic of interest quickly and at the lowest cost. They take advantage of the power of conviction that influencers have among their followers to sell their products and can attract new customers. It has been shown that this form of marketing achieves better sales results than traditional marketing campaigns that are done in the media. It is ideal for companies that are starting and it is very expensive to hire famous celebrities who charge large amounts of money, but with Patrón they can hire influencers who are growing and who are gaining new followers every day.

Followers will benefit from better content from their influencers and receive rewards derived from their attention on the network.

Pattern Token

The cryptocurrency used in Pattern is the PAT, it is based on the block chain of public Ethereum as an ERC20 token.

The PAT will be used:
For sponsors to access and hire inflectors, and use their networks.
For the followers to promote the content of the influencers through "I like", which elevates the ratings of the influencer and its commercialization.
For influencers to reward fans for contests, promotions and events.

Patrón will launch 240 million PAT of a total offer of 400 million in the ICO.

Source of Image

Use cases

Paul is a car mechanic who loves to fix his car in the garage of his house, one day he started making videos on YouTube where he explained to his followers how to fix in a simple way the common damages of the car and started to become famous in the network and have a large number of followers that grows every day as their videos became popular. His followers constantly ask him for advice on the best tools to use and where to buy the spare parts to fix his cars. Paul currently has more than 200,000 followers and wants to capitalize on its market and obtain better income.

Tool Company located in Miami is a new company that wants to make a marketing campaign to launch its new line of professional tools accessible to people who want to fix their cars by themselves. They began their advertising campaign on the networks with famous actors and athletes, but without much success in sales. One day they discovered Patron.
With Patron they realized that by hiring influencers to promote their specific products to an adequate segment, their sales were increased and their products were more exposed. The influencers in networks have more loyal followers because they connect with ordinary people like them, and this connection allows a relationship of trust to flow that assures followers that the products they advertise are influential quality.

Patron guarantees a win-win relationship for all those involved in the system for companies, influencers and followers alike.

Conclusions

Patron applies the principles of the exchange economy to social networks and in doing so brings efficiencies to the marketing efforts of companies and individuals by segmenting the demographic market efficiently and effectively to obtain the best results in the sales of their products. The influencers obtain economic stability when obtaining fixed income, the companies more exposure of their products and the followers obtain better quality of content. The Patron ecosystem is a platform that goes to the future of social networks where everyone involved wins.