This is a very big question in the world of communication skills.
Can leanings be avoided?
It doesn't take a rocket science to see the overwhelming bias in the mainstream media.
Some of the news outlets take pride in their bias.
They use it as a way to zone in on their target audience.
For other media organizations, it tremendously hurts their credibility.
So the question: How Can I Shun Leanings?
Depends.
'Depends on what?'
It depends on many factors.
But predominantly on the scale of the organization.
When you have an organization of 1-3 people, then its not too difficult to tame bias.
You can all agree on some reasonable terms of what constitutes as bias & what doesn't.
But as the organization scales (as all mainstream organizations do) bias goes from being a black & white issue into gray one.
What I consider bias may be considered fair for you & vice versa.
In a perfect world, the news organizations would cover the facts & let us make up our own judgement.
But we do not live in a perfect world.
We live in a world which are controlled by flawed humans.
As repulsive as bias may be for mainstream media, I want to share an exclusive insight with you.
'What is that?'
Bias is great for personal branding!
If you are one of my daily readers, then you follow this blog post for my personal biases & viewpoints.
If you are looking for pure statistics, then you can just google different statistics.
But you want to hear stuff from my real life experiences & key takeaways.
With the way that the communications world is headed, we need to turn the human nature of bias into a weapon.
My personal biases lean towards victor mentality, accountability & work ethic.
This article isn't for victims & whiners.
That allows me to strategically polarize weak minds out of here real quick.
Your Personal Biases = Personal Branding Narrative.
Whether you are giving a speech or sharing a message online, it doesn't matter.
Be real.
Like I said. In a perfect world, biases don't exist.
But we are human.
Therefore, we have naturally ingrained biases from our experiences, belief systems & viewpoints.
Be fair when you need to be fair.
But when sharing your story, tilt whichever way that your past point towards.
Your audience will appreciate you more for it (be respectful ofcourse).
This is an uncomfortable truth within the communications world.
But leverage this uncomfortable truth and allow your words to resonate anyways.
As the old saying goes:
Turn your mess into a message.
That's how brilliant communicators, create content.
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