Considering the actual "multiplication of loaves", the almost daily emergence of blockbain initiatives in all sectors, and the fact that the peer-to-peer movement emerged in the early days of the internet and gave rise to initiatives such as Napster, Freenet and BitTorrent, we could expect the arising of some projects that used the chains of blocks to compete with YouTube.
Well, now there are two. One of them is Brazilian, Paratii, which is an embeddable video player, built on open protocols (IPFS + Ethereum, basically). For the average user, Paratii works just like a YouTube or Flix app. The difference is that it will be embedded on any page. For publishers, content channels and media platforms, it's a no-fee solution and no built-in revenue share model - i.e., it is a free, open source, customizable white label for distributing videos on any web page or application. For advertisers, the advantage is the economy, because the investment is used entirely for the system, with 0% rate.
There's a cryptocurrency in the game, of course, PTI. If you want to know more, you can go to this article about Paratii in Portuguese.
Another solution is Verasity. It is a next-generation video sharing platform, developed with blockchain technology and driven by a new cryptocurrency called VERA.
According to the company, VERA will allow a new decentralized digital ecosystem, disrupting the commercial dynamics in the traditional video sharing market. With each view being counted on patented, patent-pending Proof of View (PoV TM) technology, providing accurate metrics for audiences. Removing fake previews, bots, and ad scams.
Verasity establishes a new direct exchange of values between content creators, viewers, and advertisers. Viewers may choose to pay content owners to watch the content. Or choose to watch the ads to win VERA.
Verasity is currently in Verasity's Private Sale for Tokens Sale stage.
More information on the Verasity website