Interestingly, Bentley is currently generating losses of about €17,000 ($19,715) with each new car sold, but the reason for that, according to a spokesman for the company, is that the automaker is investing heavily into electric car technologies. The situation is similar with Tesla, which loses about €11,000 ($12,757) with each new car sold. Companies like Rolls-Royce and Lamborghini are keeping their financial results closed for the public and are not included in the survey.
A quick look at the survey’s results shows the leaders, Ferrari and Porsche, haven’t changed since last year. In March 2017, Bloomberg reported that Ferrari has a net of almost $90,000 per vehicle, while Porsche nets almost $17,000.
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