A travel agency is a private retailer or public service that provides travel and tourism-related services to the general public on behalf of accommodation or travel suppliers to offer different kinds of travelling packages for each destination.
Travel agencies are being increasingly repressed from the tourism market by a new rival – Internet. The consequence is the tourism companies’ independence from intermediaries and the decrease of costs, including the costs for users of tourism services. Does this way of direct purchase mean the exclusive benefits for both producers and clients? Will it dominate in the future or the adherence towards intermediaries will survive and even reach a new expansion? Which are the benefits and which flaws of both mentioned ways of purchase? – These are just some of the questions tried to be answered in this work. Authors also found relevant the comparison of characteristics of this “new reality” on both national and international level, as well as its impact on stakeholders within the tourism system. For that purpose, two parallel researches had been conducted in Portugal and Bosnia and Herzegovina.
Introduction: Travel agencies are being increasing from the tourism market by a new rival – Internet. The Travel Company decreases the cost for users of all kind of tourism services. Now they are direct purchase all exclusive services and benefits travel agency and the clients. This all services even reach and evener expansion in the future. National And international level it’s already impact in the tourism system. These are just some of services. But in the future we will see more impact on travel agency. Thomas cook who is create first travel agency, if we look his services, that was the one day excursion and he organized a special train to carry temperance supporters to a meeting 12 miles away and that’s just Scotland, Europe. But if we now see the travel agencies there are many services that clients take from all travel agency. Like outdoor recreation activities, airlines, car rentals, cruise lines, hotels, railways, travel insurance, package tours, insurance, guide books, VIP airport lounge access, arranging logistics for luggage and medical items delivery for travelers upon request, public transport timetables.
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