kes Off From London
By: Journey Staff | 22/01/2018
From left: Phillipe Le Floc’h, chief commercial officer, FIFA; Victoria Lopyreva, FIFA Ambassador for FIFA World Cup™ Trophy Tour by Coca-Cola; Sir Geoff Hurst, FIFA World Cup™ Legend (England, 1966); Andrea Pirlo, FIFA World Cup™ Legend (Italy, 2006); and Ricardo Fort: VP, global sports partnerships, Coca-Cola.
The global leg of the FIFA World Cup™ Trophy Tour by Coca-Cola kicked off today with an official launch ceremony at London Stansted Airport with former FIFA World Cup™ winners Sir Geoff Hurst of England and Andrea Pirlo of Italy. The stars helped send the original FIFA World Cup Trophy off on its worldwide journey to 91 cities across 51 countries and six continents ahead of this summer’s tournament.
Coca-Cola is inviting fans around the world to get #ReadyFor the 2018 FIFA World Cup with a once-in-a-lifetime opportunity to get up close to the same solid-gold trophy that will be presented to the winning country of the tournament in July.
Before starting on its global tour, the FIFA World Cup Trophy Tour by Coca-Colatraveled across Russia for three months, spanning nearly 10,000 miles and visiting 16 cities, making it the longest host country tou
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