Unikrn isnt sports betting, its eSports betting which actually is a very prosperous industry. Market research firm Eilers & Krejcik Gaming had projected that the unregulated eSports betting market would generate the amount of $7.4 billion in betting turnover in 2016, and is expected to grow to 21 billion by 2020. If you look at their white paper, they will be expanding to land casinos which can be very adventagous, especially during the big eSports tournaments such as League Of Legends Championship which had a viewership of 46 million people during the finals in 2016.