The hot news is the whole of our lives

It's the information took up too much of our time? Yes, we almost focus on them from day and night. But we can't abandon them, because they have become a part of our lives. In other words, they are made to occupy our attention.

Are we going to give up the struggle? They are made by us, and how can we be defeated by them.

So, what should we do?

The information always be tool, we make them and use them, every coin has two sides. We use the good side of things, but the bad side is twins, always with us.

Information is divided into two categories, one is the content of the traditional media's pursuit of conversion rate, and the other is the content of the new media in the pursuit of hot spots to build brand goodwill.

In the past, we have received more garbage advertising, which is also the primary and even sole source of revenue for the media.

Now the new media is a person or small group, receive advertisement form change, from pure play advertisement to the point that puts advertisement content in everyday.

We used to be able to separate from the garbage, and now the daily hot information is life.

We've said before that there's no need to stay away from this kind of life, because they're pervasive and you're not too defensive. Instead of wasting your energy, think about how you can use the information to do something good, replace the bad side with the good, or at least minimize the bad side effects.

Then we need think about the how to increase the quality of the information. It's not the rejection of ads, but the fact that even the information is more quality, not just a poster.

From this angle, the new media better than the traditional media. Why? because at least them made the ads and useful content, traditional media use one third of the page as an advertising poster, and one third of it is advertised. It's not just gross, it's stupid.

In the future, information will become more and more pervasive, and in the future, even if information becomes high quality, we will not be able to avoid them everywhere.

In the fact, when ordinary peoples fear and about the control of information to the life, the elite actually rather relax, because these pervasive information in ordinary people's life becomes more and more important, they will actually earn more and more.

But the life is fair, when they earn money more and more, them life actually more and more busy. Just like a few days ago, as the boss of a new media company said: it's impossible to spend 10 days out on a single trip, even if you're rich, because you're too busy to take time off.

For the average person, taking 10 days to travel is the norm.

Even so, it's not supposed to be a matter of paying attention. On the contrary, you can't manage your time, and while everyone thinks they can, the most important thing is everyone's attention. It's the only thing you can control and only belong to. Like in the martial arts novels, your force is yours and your only capital.

I don't think you need to be as restrained as an ascetic, but to some extent control your own desires and manage your own attention is necessary. Because your attention is only capital, only you can control. And when you spend it on the other things, then your time will natural short.

It's like the money, you spend some, then you haven't some.

Most importantly, you don't have any valuable output when you're paying attention to something that's not worth it. Just like you don't exercise, you don't have a perfect body, and a good shape is what you accumulate.

Of course, if you really want to stay away them, there's a way.

• First, you should know you attention is very expensive, that's why the every website, every company, every AD, they spend their time thinking. So you need keep your attention use the worth things, not the spam things.

• Then, you need make the spam APPs disappear from your phone. I know you've tried it many times and have failed. But that's why you're going to look down.

• Third, reschedule your time. You need to use the time used to see spam to make sense. For example, if you used to spend two hours watching variety shows, you can now use these two hours to read books. There used to be an hour to watch hot news, and now it can be used for exercise.

  You may say that your time is so fragmented that you can't find the full time to deal with it. You can listen to audio books at this time or record your mood and status and write a short essay. Don't think about the writing style, it's the least important thing.

• Finally, you should know what that means. it doesn't only make you attention useful, the important is doing this can make you have really important work. not just every years hope and down.