More than 2 in 3 households has a pet in the U.S., with nearly 393 million pets across the entire nation. With such a large market, it’s important to not only cater to customers but their pets as well. Customers are more willing to spend their time and money as their pets upgrade from best friend to family member. By developing products and policies centered around pets, companies can show that they care for all of their customers whether they stand on two feet or four paws.
Many stores are recognizing the value of pets and are developing products that work for both people or pets. A pet-owner can now match their Chaco sandals to the pet’s collar or can spread out on a mattress by giving their puppy a bed adapted for them by Casper. Louis Vuitton, Ralph Lauren, and Coach also make designs for the especially fashionable pets. After shopping, one can take their pet for Puppicinnos, Pup Cup, or even a Puppy Patty at In-N-Out.
Companies can create products as well as pet-friendly policies that pamper pets and make it easier to bring customers to their store. Doing this not only allows companies to be a part of building the relationship between customers and their pets with their products, but also strengthens the relationship between the customer and the store. Find out more about how businesses apply pet-friendliness here.
Infographic Source: https://www.hinsdalehumanesociety.org/resources/pets-and-business
