“Never let up! Close out the game! I don’t want your charity!”

There are times for charity but, if someone is comfortable in their own skin, they can take the loss and feel good about themselves.

However, I would be careful saying that winning is everything because that could lead some to justify cheating. (Bidbots?) For example those with more knowledge or power have an advantage over those who don’t. It is no longer a level playing field and you can’t get better if you’re not allowed to.

This is the thing isn't it? Winning at what cost? How much harm are you willing to do to others to be the "top." If you pay for that position, it isn't earned. How is that the best?