The mechanism always works in the same way: there is a hypocrite who creates a gossip for the gossip to spread and the naive creates without resistance. The epidemic of rumors only ends when it finally reaches the ear of the intelligent person, that vaccinated heart that neither attends nor responds to what does not make sense.
In many cases, gossip becomes a mechanism of social control that gives a certain power to those who practice it. It is positioned in the center of attention of that group of people always receptive to any gossip, any biased information, with which to get out of their routines and take advantage of that new stimulus as a distraction.
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As they say, gossips do not know how to be happy. They are too busy camouflaging their bitterness in vain and superfluous tasks where they uselessly validate their self-esteem. We invite you to reflect on it.
The relentless gossip
Gossip and rumors are very topical. Let's think, for example, how quickly it becomes "contagious" a rumor founded or unfounded in the world of social networks. The Internet is already like a real brain where the data campan like interconnected neurons to nourish ourselves with an information that is not always true nor is respectful with the others.
For their part, experts in marketing and advertising always use the example of the "Tropical Fantasy" soft drink as an example of "fatal and implacable gossip". Released in 1990, it was almost immediately successful in the United States, until suddenly, a rumor so frightening and absurd arose.
It was said that these cheap sodas had been created by the Ku Klux Klan for a very specific purpose. Its low cost allowed a large part of the low-income African-American population to have access to it. In its formula, it was hidden in turn a dark purpose: to damage the semen quality of African-Americans so that they could not have more children.
Nobody knows why or who lit the flame of this rumor, but the impact was disastrous. The brand "Tropical Fantasy" took years to recover, to the point that even today, do not forget to include in their advertising images to black people enjoyed the soda.
Conclusion
It did not matter how delusional the gossip itself was, the unfounded or the malicious, because it managed to attack the sensibility of a collective that has since developed a resistance to the consumption of that product, only on the basis of an unfounded rumor. Even knowing that it was not true, the emotional imprint lasts. This is the clear example of one of the gossip that has left more echo.
Thank you friend, this is all for today I hope to see you in my next publication.
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