The Original Ideal project was born out of an experiment by British photographer Scott Chasserot. He photographed the characters in the most natural way - without clothes, jewelry and cosmetics, and then edited the pictures in photoshop, slightly changing the facial features and appearance models.
Participants were shown dozens of retouched photos. In this brain scanner Emotiv read their reaction to the image.
According to the electroencephalography data, the artist determined which frames the models liked the most-this was their "ideal reflection".
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