Google wants to be Apple again. Here's the problem

in pixel •  7 years ago 

Attempt this test.

Stroll up to individuals who don't work in tech - without a doubt you know no less than one - and get some information about Pixel telephones.

I favor they'll gaze at you generously and think about whether you've been soaking up too much or if it's only a trap question.

Throughout the years, Google has fiddled with having its own telephones. The fundamental methodology was constantly evident: Apple succeeds in light of the fact that it controls the equipment, as well as the product.

Google figured it could do likewise by purchasing Motorola, which it at that point sold to Lenovo.

Presently, it appears to trust it can do likewise by purchasing numerous workers (and some licensed innovation) from HTC's versatile division.

Everything appears to be sensible, if amazingly late. Google acknowledged for a really long time that Samsung would make premium Android telephones and Google's product would keep up the organization's compass over the world.

Presently, however, Google needs to construct a brand, one that isn't called Google. The organization at present markets these telephones as: "Pixel. Telephones Made by Google."

The nature of the telephones shouldn't be in question. The individuals who really observed, touched and played with Pixel telephones appreciated them. My associate Lynn La portrayed them as "unadulterated Android taking care of business."

In any case, this Android was pure to the point that few got entrance. Could Google truly ace the diabolically precarious business of transforming people into Pixellites?

There's a sure incongruity in the organization cooperating with HTC. This Taiwanese organization regularly used to discharge exceptionally appealing telephones.

On the advertising side, be that as it may, its endeavors extended from the tormented to the peculiar.

Clearly you haven't overlooked HTC ridiculing "The Lone rangeress" in a promotion, have you? What's more, recall when the organization really taken a stab at taunting Apple's "1984" promotion? Indeed, with the slogan: "Be Splendid."

It wasn't finished with Cupertino. Another HTC promotion proposed that iOS was a sickness - Peevish Working Framework. Gosh, that probably hurt Apple.

The organization likewise swung to popular stars. There was an advertisement highlighting Gary Oldman, in which he demanded that it didn't make a difference what he stated, as individuals frame their own particular feelings in any case. So he just said "blah" again and again.

At that point there was the organization's dalliance with Robert Downey Jr. At the time, I depicted it as "bonkers." Basically, on the grounds that it was.

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