Famous entertainment magazine #Playboy announced the opening of an #online #art #gallery in #NFT format.
Famous entertainment magazine Playboy announced the opening of an online art gallery in NFT format. To this end, it has partnered with Ethereum (ETH) -based platform, #Nifty #Gateway , one of the leading NFT markets . The NFT art gallery is expected to have a large 70-year-old photographic collection.
“ We are excited about all the innovations that blockchain can bring, and a large part of our work will support artists as collectors. We are here to learn, support the community and innovate together. "
↘️The Image of the Brand Has Changed
The #celebrity magazine has taken a more progressive direction since the late #Hugh #Hefner's family sold their last stake in #Playboy #Enterprises in August 2018. A Generation Y editor brought a new look to the team.
Nearly 50 years after its heyday in the 1970s, the iconic magazine is now preparing to reinvent itself and open its doors to new customers with NFT. Rachel Webber, one of Playboy's executives, told Business Insider that she sees NFTs as a tremendous opportunity:
“We see the digital asset revolution as a tremendous business opportunity. We see great potential in integrating tokens into our work and activities.