The PlayStation 5 is well on its way to becoming a success story for Sony six months after its November 12 debut. As of March 31, the business has sold 7.8 million of the new video game consoles globally, making it the greatest console launch in US history in terms of both units and cash. More powerful than the Nintendo Wii. More powerful than the Xbox One. Even bigger than the PS4. Who knows what that number would be if everyone who wanted one was able to purchase one.
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PlayStation is the most popular gaming platform, but it isn't the most powerful. It's not attempting to build marketing hype by engineering scarcity like a streetwear brand; it's trying to get its $399 console into users' hands. That's why Sony Interactive Entertainment president and CEO Jim Ryan apologizes in the same breath as he talks about how the PS5 is outselling even its mega-selling predecessor.
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On a Zoom call just hours after receiving his second Covid-19 immunization shot, Ryan states, "We're working as hard as we can to improve that condition." "We anticipate increased production during the summer and into the second part of the year, and we anticipate a return to normalcy in terms of supply and demand during that time."
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