H&M's unwise choice for kid models. Outrage on social media because of "racism".

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This is the current outrage on social media. Did you, like me see a kid in a hoody, or did you instantly see the presumed racist part? Believe it or not, people are outraged about a picture of a kid that wears a hoody with the text: "Coolest Monkey in the Jungle" on it.
And why are they outraged? Because it is a black kid wearing it!

That sounds racist, doesn't it?

source for the picture and a article about it