A successful misinformation creates among the audience:
- on the one hand, a quasiunanimity of the psychotic character;
- on the other hand, an irrational state that pushes him to stop seeing what is happening, only to find facts in the sense of misinformation, to enrich it, to misinform himself, the misinformed individual becoming himself a misinforming vehicle.
These manifestations, which refer to what is called the "public rumor" and have been studied abundantly by sociologists, are the matter upon which the disinformer acts. It can be said that he has achieved full success when misinformation sustains itself without the disinformer's contribution. It must be clear that misinformation only addresses the surface of the public's intelligence that he claims to mislead. In depth, it addresses its sensitivity at all levels: emotions, visceral, sex, passions being always stronger in a man than his beliefs.