Polyphenols Market Analysis By Industry share, growth & Global Forecast to 2024

Global Polyphenols Market may observe strong gains owing to growing awareness of its effectiveness in treating cardiovascular issues, diabetes, high cholesterol and cancer. rising incidences of chronic diseases accompanied with growth in aging population, will have positive influence on market size.
Polyphenols is a class of chemicals found in natural plant food sources and have antioxidant properties with further classification into flavonoids, phenolic acids, and stilbenoids. It is obtained mainly from green tea, grape seeds, pomegranate, beetroot and apples. Shifting trends towards herbal products for routine health management will favour industry growth.
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In addition, antiaging properties associated with product drive its market in personal care industry. It is prominently incorporated in skin care products like face masks, sun protective creams and face cleansers due to its antioxidant and anti-inflammatory characters which prevents skin ageing from UV exposure and pollution, thus promoting product demand.
Global cosmetics market is anticipated to reach up to USD 430 billion by 2024 with gains at over 4.5%. Consumer inclination towards herbal, organic, and natural cosmetic products over chemical-based cosmetics is likely to increase polyphenol adoption in skin care industry resulting into increased product demand.
Global food colourants market is poised to surpass USD 3 billion by 2024. Polyphenols act as a potential alternative for synthetic colorants along with additional nutritional benefits gaining health conscious consumers acceptance. Technological advancement such as supercritical carbon dioxide (SC-C02) technologies has escalated its application in food & beverages to fortify their nutritional content supported by generally recognized as safe (GRAS) status given to them will drive market growth.
Green Tea polyphenol extract may register rapid growth owing to presence of high number of polyphenols compounds like catechins, and flavonoids, which reduces formation of free radicals in body thereby protecting molecules and cells from damage. Increasing green tea consumption mainly in younger population to maintain weight and support health management will fuel product demand.
Grape seed polyphenol extract has wide application as antioxidant in nutritional skin supplements and beauty products. Its antioxidant content binds with the skin collagen which promotes cell health, flexibility and elasticity, thus promoting youthful skin. Global anti-ageing market may exceed to USD 65 billion by 2024 with gains at over 5.5%. Grape seed extract supplements lower blood pressure supports cardiovascular health accompanied by treating eye diseases. Developing microencapsulation trends for effective release and to achieve desired effects will drive market growth.
Asia Pacific, driven by India, Japan, South Korea and China polyphenols market size is anticipated to witness strong gains owing to technical advancements in polyphenol extraction methods supported by easy availability of raw materials. Growing investment in product innovation through food fortification has led to development of polyphenol rich nutritional beverages may act as major driving factor towards regional industry growth.
North America led by Canada and the U.S. polyphenols market size should register steady gains owing to favourable regulatory policies for these compounds regarding GRAS approval may propel industry growth. Rising product demand in dietary supplements due to their bioavailability for treating prevailing disorders will boost product demand.
Europe driven by UK, France, Italy, and Germany polyphenols market owing to growing application potential in anti-ageing skin care cosmetics. Rising awareness among health-conscious consumers regarding its therapeutic benefits along with high R&D spending to develop polyphenol fortified products may drive regional product demand.
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High dependency on the green apple, grape seed, green tea and pomegranate production for commercial product extraction may negatively impact industry profitability, thus affecting market price trends. Stringent labelling standards for natural extracts containing food products may act as another restricting factor incurring additional compliance cost.
Global polyphenols market share is fragmented with major players operating in this market includes Layn Natural Ingredients, CEMOI Barry Callebaut, Naturex, Kemin Industries, DuPont-Danisco, Ajinomoto Omnichem, ADM and PROVA.
In December 2017, Kemin Industries has patented an extraction technology to obtain polyphenols from spearmint and produce its Neutemix phenolic complex. This technology is combination of unique drying process to retain their health benefits when extracted from spearmint. Manufacturers are also engaged in partnership with leading food & beverages manufacturers along with new entrants to invest in the market to initiate, thus promoting industry growth.
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