Each click or pause will generate a new data.
If you have used today's headlines, you must know that this software will always give you the type of article you like to watch. Netflix, a foreign video streaming company, is known for its ability to provide accurate content recommendations to paying users.
What you can't think of is the same thing. Pornhub, a porn site, is doing better than collecting and using user data than today's headlines, Netflix and other technology companies. Even with the particularity of the content it provides, Pornhub has made the "user's data to satisfy the user's desires" far-reaching.
Know your "pornography" data better
According to statistics, Pornhub and its affiliated porn video alliances such as YouPorn and Redtube have a daily visit volume of 125 million. Among them, Pornhub has 100 million daily visits. The content of this website last year was equivalent to the sum of the contents of 50 million books in the New York Public Library.
The operating company behind the Pornhub Alliance is MindGeek, founded in 2004. Today, MindGeek's Internet bandwidth usage exceeds that of Facebook and Amazon. In the United States, because most of the porn industry is private, the revenue data is not clear. Experts expect this number to fall between $6 and $15 billion. In contrast, Netflix last year’s revenue was $11.7 billion, while Hollywood It is $11.1 billion.
Like Netflix, Pornhub analyzes the user's actual viewing response by collecting the likes and dislikes that users say, and makes accurate recommendations for users. MindGeek and Netflix focus on subtle clues in content rather than relying on a wide range of types to make predictions. Netflix decides whether to order a new play and what content to recommend to users based on "taste communities". The difference is that the data obtained by Pornhub is more detailed and more accurate.
While watching pornography is a private act of the user, pornographic sites still track the user's every move. What pornographic content the user clicked, which parts were repeatedly viewed, and at what time the pause button was pressed... Like the streaming service provider, MindGeek collects the user data and digs deeper into the value behind the data.
Raustiala Kal of the University of California at Los Angeles and Christopher Spigman of the New York University School of Law pointed out in their research that most of the content on sites such as Pornhub would not exceed 20 minutes compared to the Netflix episode, which is about one hour per episode. Since viewers only spend an average of 10 minutes and often switch between multiple videos in 10 minutes, MindGeek can accumulate a large number of data points from each consumer.
According to Pornhub's published privacy policy, it records each user's IP address and cookies, including their location, access time, and what hardware/software they use to browse the site. It also pays close attention to people's search records. And Pornhub positions itself as a pornographic video sharing site, which encourages users to post comments and create a list of videos on the site, provided you have to sign up for an account first. The behavior data generated by this account is used by Pornhub.
In addition to recommending and producing pornography, Pornhub has also set up a research team to post big data analysis based on social hotspots and changes in browsing behavior of users on the blog "Pornhub Insights". A report on trends in pornography throughout the year will also be released at the end of the year.
For example, at Apple’s autumn conference this year, Pornhub lost 11% of iOS user traffic worldwide, and every minute, when Cook appeared, Pornhub traffic loss increased from 5% to 9%, but the audience found that Apple wanted When we first introduced the Apple Watch, the Pornhub traffic increased. In the year-end report released by Pornhub on December 12th, the number one search volume was Stormy Daniels who had an extramarital affair with Trump. In March of this year, YouPorn used AI to predict popular searches in 2018, and the top result was the "Black Panther" (T'Challa & Shuri).
MindGeek seems to tell people that it doesn't have a single, rough pornography, but also a pornographic experience with "precision algorithms."
The value behind the "pornography" algorithm
"Streaming is not just about the dissemination of content, it's also an exchange." Recent studies by two professors, Raustiala and Spigman, show that while Netflix and Spotify are better known in this area, MindGeek is analyzing such "communications." The aspect is at the forefront. Because MindGeek is almost completely convinced of the concept of "data-driven," the company captures user data and then tailors content to their users, which in turn attracts more paying users.
Not only that, but Raustiala and Spigman's research pointed out that MindGeek strictly follows the "script" to shoot pornographic content, such as what kind of clothing must be worn by character A, what kind of performance needs to be performed by character B, and whether character C needs to perform the whole process. Clear details such as full exposure are required.
This "script" is a collection of targeted preferences by MindGeek after numerous A/B tests. Because the scripts are modeled on millions of users, and after thousands of tests, MindGeek can determine which variable brings the highest traffic. As long as there are enough viewers to "share" similar sexual preferences, MindGeek will focus these preferences on the "category" in the index.
MindGeek also has the advantage that it can quickly adapt to emerging trends due to the lower cost of producing adult content. Porn search trends are as fast as news search trends. 2017 is a year that belongs to #米兔, and correspondingly, the most popular search term in Pornhub was "Porn for Women".
Producing porn clips is much less expensive than Netflix's millions of dollars in original episode production budgets. This feature makes MindGeek more "flexible" in content production. MindGeek even has UGC (user-generated content) porn sites, users do not have to pay, even without registration to consume content, which makes the company's services radiate to a greater extent.
MindGeek's algorithms are not a bad thing for users. On the one hand, non-paying users are “happy” to exchange behavioral data for free pornography, and when these users decide to pay for paid content, their demand points become more clear and precise.
Of course, this is a good thing for MindGeek. Catherine Dunn, vice president of the company, said that they have invested heavily in creating pornographic production companies that offer exclusive content to viewers. Even more than half of the company's revenue comes from these paid sites.
The foreign media The Cut has an article entitled "Pornhub is the "Golden Report" of our time (a monograph on human sexuality published in 1948). The author believes that these streaming porn sites reshape people's Sex. For example, before seeing the pornographic content of the "Fortress Night" theme, people did not put their imagination there. Pornhub is constantly expanding its territory, and as experts continue to advocate parents and children talking about pornography, Pornhub has even developed a sex education portal.
According to Shira Tarrant, author of The Pornography Industry, "Technology and those sexually explicit materials always go hand in hand." She said that it is easier if it is not because pornography contains "stimulus" that cannot be avoided. See the essence of this industry: it is a booming industry. Pornhub considers itself a company that mixes three elements of adult content, data, and technology. It is not just an online entry for the adult entertainment industry, it is considered a data company. Even the industry that first used VR technology widely, except games, was porn.
reference:
Porn sites collect more user data than Netflix or Hulu. This is what they do with it.
Http:t.cn/EU86tQE
What Porn Streaming Sites Are Doing with Your Data
Http:t.cn/E4MKejB
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