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RE: PPC Management (Pay-Per-Click) explained
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PPC Management (Pay-Per-Click) explained
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PPC are effectively paid advertisements. Of course, if the campaign is well constructed. One of the aspects that you need to pay attention to is the concept of Negative Keywords. I recommend this post on this topic: https://gamerseo.com/blog/what-are-negative-keywords-google-ads-strategies-and-how-they-work/
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