You might have heard people saying that PPC services are not that effective for small businesses. You only require PPC strategies for brands that already have a target audience and a certain budget to thrive in the industry.
However, the reality in today’s digital landscape is something different.
No matter if you running a local business or already have an established brand, PPC is one of the most effective digital marketing to elevate your brand’s online presence and let the audience know about your products or services who are actively searching for them.
If local businesses can afford to invest in PPC marketing, it can lead to a higher lead generation and take your brand to the next level within a short period of time.
In this blog, we have discussed what is PPC marketing and listed some of the best practices that can help your business get optimal results from paid ads.
What is PPC Marketing?
Pay-per-click(PPC) marketing is a type of online advertising where marketers bid on the keywords to target a specific audience. Unlike traditional marketing, PPC is much more cost-effective as the marketers only have to pay whenever their ad is clicked.
It is a proven fact that visitors who arrive at your website via PPC have more than a 50% chance of making a purchase as compared to organic traffic, stated an expert of a PPC agency in Kolkata.
Now you might be wondering what strategies should I use to run the campaigns successfully.
PPC for Local Business: Best Practices to Get Results
Here are some of the practices for local businesses to follow to maximise ROI and ensure consistent growth.
- Target the right keywords
One of the fundamentals behind the success of PPC services is to find the right keywords. Targeting the local keywords is essential to attract new customers whenever they are looking for similar products or services in their area. For instance, if you have a jewellery store, you can use keywords such as “ jewellery store near me” to appear on the search engine pages.
- Include location in the keywords
One of the primary advantages of PPC is that it can target the audience within a specific range. Including location in the keywords help your business appear in maps and local search results. This will also help you to utilise your budget accordingly rather than spending on keywords which will target customers in distant places.
- Use ad extensions
You must leverage ad extensions in your PPC to provide additional information about your business. It gives a clickable appeal to the PPC ads and makes them stand out from the competitors. You can add phone numbers, location details, website links and product highlights to make it more compelling for the audience.
- Write compelling ad copies
Writing a clear and compelling ad copy is a powerful tool to grab the attention of the audience and drive conversions. It must include a headline, engaging descriptions and an attractive call-to-action(CTA) to persuade the visitors to take a desired action. A reputed PPC agency in Kolkata makes sure to understand the audiences’ pain points as the first step in copywriting and offers them a relevant solution, igniting their interest in the product or service.
- Adjust the campaigns
To keep up with the latest market trends and customer needs, it is crucial to monitor and adjust the campaigns. It will help to understand which strategies are working well and which are not. If required, you can make adjustments to your campaign that can impact your sales.
Final words
Developing an effective PPC strategy for local businesses is not an easy and one-size-fits-all solution. It requires time, proper research and planning. If you want to get the best results, you can always get in touch with a reputed PPC agency in Kolkata who can manage your paid ads to ensure your business growth.