One of the most important factors online users worry about these days is the security of their data online, as they have seen some bad moves by businesses, in handling customer’s data. Users have lost trust in businesses about privacy on their data. So they expect to have control over the privacy of their information.

There may be many safety regulations to take care of customer privacy, but there are certain factors to show that customer privacy involved in your business is safe. The factors that are involved in gaining the trust of a customer towards a business decide the returns you earn out of it.

Did you know, “6X increases in searches interest in the US for “my activity” (where users can manage the activity saved to their Google Account) since 2016.”– Google Trend, 2016 - 2019.
This survey by Google shows that people feel unsecure about their privacy.

How can you gain the trust of the users about their data and privacy?

You will have to focus on the following factors to earn customer trust,

Factor #1: Transparency on what data you fetch from an online user.

There are two types of information that are being gathered from a user.
• The information business collects
• The information users provide.

The information - business collects

Let users know what data you collect from them. This data may be what they recently searched for, the location, the ads they have recently watched, the websites they visited, etc.
When it comes to search engines like Google, Bing, they may even collect the battery level of your device, apps and the type of browsers used.

The information - users provide

There are a few details which users feed to the website at the time of signing up. This information can be name, date of birth, gender, emails, photos & videos they save, contacts, etc.

Factor #2: How you access to user’s data

It is important that you show how you collect data from the user. It can be in the form of cookies or permissions. But cookies are for those who reach your website directly.

Factor #3: The safety of the user’s data

While handling with user’s data, it is important you invest in the most reliable cloud technology which has an advanced built-in security like data encryption.

What are the user data that are more likely to have a privacy breach?

Any personal information that contains the identity of a customer is called user data or user information. This may include name, signature, address, phone numbers, email, bank account details, photos etc. Breach of any of this information can cause serious issues to the user.

“L’Oreal is an excellent example for a company who take responsibility for customer data seriously. This has been an invincible brand in providing products throughout the world. In the early ages they were selling their products through retailers, but after shifting to digital marketing, it changed the way people bought products from them. The level of privacy has also upgraded along with it.” - Google data

Working together with Google to protect user privacy, will be able to deliver exceptional marketing and drive better results and also will build trust between you and the customers in your business.