According to the famous McKinsey report, businesses that focus on design, on average, generate 32% more revenue and 56% more shareholder returns. Design impacts all the key areas associated with business success, like:
- Customer satisfaction
- Product usability
- Brand awareness
- Revenue
- Conversion rates
- Employee productivity
- Customer loyalty
- User retention
What is a product design team?
A product design team is a group of professionals who can tie together all aspects of product development, like user research, user experience, visual aesthetics, branding, and more. They are the ones who design or redesign a digital product based on business needs and user preferences.
A product team works closely with developers, stakeholders, users, focus groups, and business analysts to ensure that the design fully corresponds to the business requirements and goals of a product and the expectations and preferences of a target audience.
Product design team goals
A global goal of a product design team is to develop a design that fulfills both business and user needs. This sounds too vague and generic, so to understand the goals of a product team, we need to understand the whole process of developing product design.
A well-rounded product design team consists of more than just designers: you also need developers, business analysts, researchers and managers
The usual process of building a product design looks like this:
- Product requirements analysis
- User experience research
- User experience development
- UX testing
- Creating visual aesthetics
Each step of this process has different goals and deliverables.
Learn about them in detail - https://www.mobindustry.net/blog/digital-product-design-team-roles-and-responsibilities/