Phillip Schofield and Holly Willoughby weren't on a jolly. They aren't dilletantes with money who stroll in and host This Morning if they feel like it.
It's a job.
Their job is to be hosts, and sometimes that means being where the story is.
If you are a sports reporter, or host of a sports program, your reporting on the World Cup is your job. A job is a thing we do as professionally as we can, because its our job. Its how we earn our money - not through trust funds or shares or bribes, but through graft.
It may not look like graft, but it is.
Graft, not grift.
So no. People are not hypocrites if the BBC are paying them to report on an event in a country whose policies they vehemently disagree with.
And I get it. Because sometimes anti LGBTQ blood money taints the things I love too.
The right always believes pragmatism is the first step on the road to joining them in the moral swamp, kicking back and drinking the mojitos of selfishness while pissing ourselves in the dirty pool. But all of us fight in the ways we can, and whenever we can.
You don't have to go full Masada to make a difference and stand up for what is morally right.