If you have not heard yet, you will soon see it. Proctor and Gamble is releasing a new commercial this week about strong black women raising their kids. The problem with this is the comments being made to black youth about how society views them. I'm a white male and I have to see after seeing this on Youtube, I was applaud. Injecting racism into a marketing campaign to sale products and prey upon the black community is disgusting! The whole commercial only had two male roles models who said absolutely nothing, implying that only women can nurture their kids. This is sexist, especially considering that two thirds of black youth are raised by a single mother.
This is a company that is playing at the heart strings of parents in a racist and sexist way that only discourages the youth. And to make matters worse, they do this in the name of profits! If they really want a role model and if they really cared about racism and sexism or whatever other agenda they have Proctor and Gamble and/or the marketing firm would have never made this commercial. They are predators trying to feast upon an unfortunate situation! Watch the commercial and let me know what you think in the comments section below!
I wouldn't read too much into this. They are merely trying to reach the target demographic (yes, single Black mothers is the demographic in this scenario).
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Have you watched it? It's pretty bad.
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