There are three chairs in real estate, and everyone who invests in real estate is sitting in one of them. When I first started doing real estate I was sitting in chair #2. I didn’t make money on my first deal, I lost money because I didn’t know the game. I didn’t know that chair #3 is where all the money is. That's the only chair you ever want to be in.
1st chair: The Sales Flip
This is not a real estate play. This is a sales job. Buy, fix, flip! You don't need to invest money if you just want to be in a sales job. There’s nothing wrong with it, but it’s not really real estate investing. Whether you’re flipping single-family homes or bigger projects, this is about putting makeup on a pig and quickly finding a taker. You can make money this way, but there is also a lot of risk—and it's a lot of work.
Don't get caught up in the hype.
2nd chair: The Baby Deal,
This was my entry into real estate. These are the little duplex's, quads, the single-family homes, and anything under 32 units.
Most people do these because they have a budget. I had little money because I had little courage. I had $5,000 and I had to figure out what to buy so I bought a $78,000 house and tried to rent it out. It worked for about 6 months until the tenant moved out, then I couldn’t fill the place.
Small deals don’t have enough doors to ever have a good payoff, and they put you at risk because you can’t afford to lose any tenants. The smaller the deal, the bigger the risk.
3rd chair: The Monster Deal
You want to have 32+ doors. Even if you have to collaborate with others, do it. The biggest difference between the third chair and the second chair is income.
Without income, you’re not a real estate investor. If you’re going to do the big boy deals you have to collaborate with other people and this is what we are doing at Cardone Capital. I get the deal, find the deal, manage the deal and finance the deal.
I’m talking monster deals here, like $50 million +. Collaborating with someone like me on a monster deal means if there is a problem with the debt they’re not going to call you, they’re going to call me
Which chair do you want to be sitting in?
If you can’t own any real estate, be in a partnership that does. You guys aren’t sitting in the 3rd chair right now with monster deals because you don’t have the budget, you can’t get the funding, and you can’t find the deal. I even have rappers and athletes calling me to get in the game because they know it will last longer than their voices or legs.
If you’re a patient, qualified investor and you don’t want to be in the wholesale business flipping projects or doing tiny deals, come partner with me.
Do you want monster deals, baby deals, or a sales job?
There’s only one chair you want to be sitting in when the music stops. For much more on real estate, subscribe to my weekly Real Estate Podcast.
Be great,
GC
Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the "25 Marketing Influencers to Watch in 2017". Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, Entrepreneur.com, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.
I don't disagree with any particular point, but without being a qualified investor, there is only so much a person can do today to get in the big chair. I suppose pooling family and friend's funding is possible, but if you're small, then possibly so are those you are surrounded by, making your potential of hetting tye required funding slim.
Instead of the single family route, how do you feel about vacation rentals? Could the premium you get from rent be enough to build up a little to afford a monster deal at some point? Not worth the risk?
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If you're not a qualified investor, my tip for anyone out there is to make your #1 goal to increase your income. That should be the only thing you need to be worrying about. Many people have no business thinking about real estate investments—they need to be thinking about how they can jack their income up north of 200K. This is what most of my programs teach people how to do, most notably Cardone University. Trying to invest in real estate when you've never brought your income above a certain theshold is like a kid wanting to play in the NBA—he wants to skip college but he's simply not ready. Work on increasing your income, start making over 200K (which is doable if you learn the sales skills and put in the work) and you will be on your way. This is just honest advice.
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Oh, I was pretty much sighting the third chair which is the monster deal when I sent an email to the address I found on your personal website https://grantcardone.com few days to offer you a deal.
I don't know if you have seen the email yet, but In that email I was trying to offer a good monster deal, though I was still sitting in the second chair which is the baby deal. Stupid of me :)
I'm checking out CardoneCapital right away to see how I can partner with you on this amazing deal I just found.
I have the courage and I believe it can produce the money
Thanks for sharing this Uncle G
Resteemed this one too
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Begining small is pretty easy, most people will die there, but climbing to the top is serious work. Most times, someone already at the top needs to pull you up.
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This is awesome. I've gone to multiple real estate investment workshops and they all talk about wholesaling. Then I started networking on LinkedIn and was able to get in touch with a few investors that were doing hotel deals in Florida and Texas. Real Estate is definitely the way to go. But we have to be smart about it.
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"this is about putting makeup on a pig and quickly finding a taker."
haha well said
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Great content. Its great seeing bigger players join the Steemit community.
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