BLAINE, MN – February 16, 2022 – (Motor Sports NewsWire) – Western Power Sports (WPS), a nationwide distributor of powersports industry brands and products, today announced a multi-year, open-ended partnership with Red Bull® Energy Drink to distribute Red Bull products through the WPS dealer network made up of thousands of dealers nationwide.
230216 Ronnie Wehr headshotRed Bull will provide participating WPS dealers with small format coolers to merchandise and sell Red Bull Energy Drink’s signature 8.4 fl oz drink which contains 80 mg of caffeine, about the same amount as in a home-brewed cup of coffee.
“We’re proud to partner with Red Bull, the company that created the energy drink category and a unique marketing concept, and shares our passion for powersports,” said Ronnie Wehr, senior vice president of sales, Western Power Sports. “We’re excited to give dealers another revenue-generating opportunity while providing Red Bull with additional market exposure.”
About Western Power Sports
Based in Boise, Idaho, Western Power Sports (WPS) was incorporated in 1960 and distributes over 150,000 products that include offroad and street motorcycle, ATV, snowmobile, and watercraft parts and accessories to thousands of dealers nationwide. WPS joined Arrowhead Engineered Products in January 2022. WPS is currently the fastest growing nationwide delivery system of powersports industry products and delivers these products through its regional warehouse network, with locations in Idaho, California, Georgia, Pennsylvania, Indiana, and Texas. WPS strives to bring powersports dealers the best in service, product, and delivery—a formula that’s proven very successful over the last 62 years.
About Arrowhead Engineered Products
Based in Blaine, MN, Arrowhead Engineered Products is a leading global engineer and omnichannel distributor of non-discretionary, proprietary branded, aftermarket replacement parts. The Company leverages data and digital capabilities to provide mission-critical parts for outdoor power equipment, powersports, golf cars, specialty vehicles, agriculture, and other diverse markets. With distribution and sourcing locations in North America, Europe and Asia, Arrowhead Engineered Products employees service over 100,000 customers globally. Visit www.arrowheadepinc.com for more information.
About Red Bull
Red Bull® Energy Drink is available in over 172 countries worldwide and more than 9.8 billion cans of Red Bull were consumed last year, more than 3 billion of those in the U.S. alone. Red Bull Energy Drink’s signature 8.4 fl oz contains 80 mg of caffeine, about the same amount as in a home-brewed cup of coffee.
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