1. Include Progress Bar in the Checkout page
If your eCommerce website is using a multi-page checkout process then make sure you include progress bars in your checkout process. Because a checkout process contains multiple elements that are required so that the product can reach the right place.
If your Shoppers are aware of where they are and how many more steps are left then it becomes easy for them to proceed with the checkout process. This type of progress bar makes it for the shopper to edit and make changes in the previous steps.
By adding Progress bar in your checkout process you are eliminating the fear of extra time and cart abandonment. You are informing customers that they have to go through only a few steps to make a successful purchase. These type features motivate and encourage customers to visit back on your website to make their next purchase.
2. Add a thumbnail of products in the Checkout Process
Shoppers don’t forget the products they are buying (until they have a list of 10 products) but like progress indicator adding thumbnail of the product in the customer’s checkout page enhances their buying experience and encourages them to make the final purchase.
These types of thumbnails help shoppers that have multiple products in their cart. While making a purchase from the physical store customers have access to see all the products they are buying. Adding a thumbnail to your checkout process reflects the same experience. To make it more effective you can also display the cart item on the checkout page.
Read More:Reduce Shopping Cart Abandonment Using Different Techniques
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