Atithi Devo Bhavah is a Sanskrit verse which simply means – consider the guest as god.
Campaign by the Government of India:-
India attracts millions of tourists each year. The country had 3.3 million in 2003, but it still lags far behind other destinations.To attempt to improve the number of tourists traveling to India, the Tourism Department of India started the Atithi Devo Bhava campaign with the theme Incredible India.
'Atithi Devo Bhava' is a social awareness campaign that aimed at providing the inbound tourist a greater sense of being welcomed to the country. The campaign targets the general public, while focusing mainly on the stakeholders of the tourism industry. The campaign provides training and orientation to taxi driver, guides, immigration officers, police, and other personnel who interact directly with the tourist.
Parliamentary Indictment
#‘Incredible India’ and ‘Atithi Devo Bhava’ programmes launched after BJP government came to power in May 2014.
#Today, both programmes, backed by an allocation of Rs 845 crore, haven’t moved beyond files.
#Centre drastically slashed initial allocation of Rs 2,808.06 crore to a meagre Rs 20 crore for 2016-17, causing huge financial crisis in the tourism ministry.
NOW TIME TO INTRODUCE YOU TOURIST IN RAJASTHANI CULTURE
Rajasthan is one of the most popular tourist destinations in India, for both domestic and international tourists. Rajasthan attracts tourists for its historical forts, palaces, art and culture. Every third foreign tourist visiting India also travels to Rajasthan as it is part of the Golden Triangle for tourists visiting India
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“It is always sad to leave a place to which one knows one will never return. Such are the melancolies du voyage: perhaps they are one of the most rewarding things about traveling.”
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