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When you leave your home, you should be aware that you are surrounded by elaborate attempts at deception. One of the key places where these tricks are employed is in restaurants. These commercial establishments aim for profit, and therefore, they use psychological techniques to make customers spend more without realizing it.
The first step is to attract you into the restaurant, which is why most restaurants use red in their advertisements, as it stimulates appetite. Once you enter, you are presented with a menu that often lacks currency symbols next to the prices, making you spend without considering your budget. Combo offers are also presented to make you feel like you are getting greater value, aided by tempting images that make the food appear more delicious and larger.
Even the shape of the plate plays a role; smaller plates make you feel that the quantity is large, while larger plates might prompt you to order more. Color also has an impact; studies have shown that food served on white plates is perceived as tastier, encouraging customers to return to the restaurant.
In summary, restaurants employ various techniques to encourage you to spend more, from colors to plate shapes, all of which make you pay with complete satisfaction.
Based on the ideas contained in one of the videos published on the YouTube channel run by Mr. Omar Abdeen, I reformulated the content and presented it with a new and innovative vision.