Restaurant Marketing Ideas to Bring in More Customers

Opening a new restaurant can be a thrilling endeavor, and each new restaurant entrepreneur starts with the best intentions of making the business a success. There are quite a few challenges with running a restaurant, including marketing, to ensure the business grows, but how can a small business owner effectively market their establishment while trying to run a restaurant? We’ve gathered a few tried and true restaurant marketing ideas to bring in more customers.

Interesting facts about opening and running a restaurant to consider

As with any small business, restaurant owners face a lot of challenges. Regardless of whether you just opened your doors or have been in business for years, the restaurant industry is a tough one, and competition is fierce. Here are a few fun facts to consider regarding restaurants:

Over 1 million restaurants in the US in 2019.
90% of guests check out a restaurant online before eating there.
A one-star increase on Yelp can drive a restaurant’s profit by up to 9%.
91% of restaurant-goers had visited a restaurant they’d never been to, based on a friend’s recommendation.
75% of diners would avoid a place their friends said was terrible.
80% of restaurant-goes will visit a new location if they have a coupon or discount code

What do all of these statistics have in common? Marketing! Whether its social media marketing, local search marketing, word of mouth marketing, or email marketing, all these tactics can work together to bring in more customers. Let’s drill down a few marketing areas that are especially effective for restaurant marketers.