San Francisco-based payments startup Ripple continues to work for XRP adoption as the company reinvents its two initiatives. Here are the latest developments in Ripple ...
Ripple renames XRP investment arm Xpring to "#RippleX"
Ripple is renaming its XRP investment and development arm #Xpring as “RippleX”. According to Ripple's new blog post, Monica Long, the company's senior vice president of marketing, will serve as executive director of the newly branded subsidiary. Ripple says its strategy is to focus on giving developers the support they need to build projects on the XRP #Ledger and move the digital asset beyond the payment world. Ripple adds the following to its comments:
THE KEY TO ACHIEVING A COMPLETE INDUSTRY TRANSFORMATION IS TO ELIMINATE THE PAIN AND FRICTION THAT COMES WITH INTEGRATING BLOCKCHAIN TECHNOLOGY INTO BUSINESSES AND APPLICATIONS. RIPPLEX (FORMERLY XPRING) MOVES THE NEEDLE TO BUILD TRUST, UTILITY AND LIQUIDITY IN DIGITAL ASSET XRP, TOGETHER WITH THE BROADER XRP COMMUNITY BY PROVIDING RESOURCES AND TOOLS ... XRP AND XRP LEDGER FEATURES - SUPERIOR SPEED, LOW COST, SCALABILITY AND SUSTAINABILITY - ALLOWS DEVELOPERS AND ENTREPRENEURS TO SEAMLESSLY TRANSFORM EXISTING APPLICATIONS AND UNLOCK COMPLETELY NEW USER EXPERIENCES ACROSS PAYMENTS, IDENTITY, CURRENCY, DIGITAL MEDIA AND MORE
Bitcoin and Altcoin Prophet: Ripple (XRP) Will See These Levels In October!
Ripple for Good is renamed "Ripple Impact"
Also, Ripple for Good is renamed "Ripple Impact". Ripple Impact leads some of the San Francisco initiative's philanthropic, research and education efforts. Ripple Impact also collaborated with the company's University Blockchain Research Initiative (UBRI), which provides financial and technical resources to top universities worldwide to support research and development in crypto assets and digital payments.
In August, Ripple applied for the trademarks "RippleX" and "Ripple Impact". But at that time it was unclear what each name meant. During another management change, Ripple CEO Brad Garlinghouse said Ashish Birla, the company's senior vice president of product and enterprise development, will serve as CEO of #RippleNet, the financial institutions network that uses Ripple's technology to secure payments.