I think a pretty simple argument for XRP is that Ripple holds so much of it. Why wouldn't Ripple do everything they can to foster a healthy market and make sure that XRP is used within their software. If the price of XRP rises, the biggest winner is Ripple.
RE: FCK/YOU Money: The Rise and Fall of XRP
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FCK/YOU Money: The Rise and Fall of XRP
Still comes down to 'trust us'.
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I'd go further and say their goal is to say "trust them".
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