One thing I really like about Ripple is the focus on providing real solutions to major pain points for their clients. They are truly responding to the market versus trying to create a market which may or may not exist.
Largely, in the block chain space, it seems products are launched that are inherently redundant - offering low or zero long-term benefits.
Here's another great idea which makes the use of XRP a meaningful investment.
xRapid
Lowers capital requirements which, in turn, lowers liquidity costs for payment providers.
More here
https://ripple.com/solutions/source-liquidity/
Disclosure: I am long BTC, XRP, BCC and XEM. Looking to add BTS and EOS.
Image from ripple.com