Tesla Building the Machine that Makes the Machine!

One of the largest technological marvels of our time, Tesla is falling behind with production goals and as a result faces increased competition along with potential criticism from investors and customers alike. In order to combat this potentiality it has recently announced that its buying a company called Perbix, a firm which focuses primarily on making automated robotic manufacturing systems for factories.

According to a report from CNBC, Perbix has been a Tesla supplier for almost three years, but the acquisition will allow the carmaker to bring the production of more parts in-house. Tesla described the deal as a step further in its long-stated ambition to “build the machine that makes the machine.”

One can only imagine the pressures put upon Tesla's leader and CEO Elon Musk as he tries to change the world to a more eutopian vision through the use of technological innovation. Cars are their main focus but providing solar panels for households and powerwalls to store all this renewable energy is also high on the agenda. Then he also has his pet projects like new high speed tunnel transportation systems.

The acquisition comes in the middle of a spell of bad news for Tesla production. Last week, the company reported a massive $619 million quarterly loss, and said it would no longer be able to meet its goal of producing 5,000 Model 3 sedans per week in 2017. On Twitter, Tesla CEO Elon Musk blamed the production problems on unspecified “bottlenecks,” with reports suggesting these might include an ongoing reliance on hand-made parts.

This is disappointing news to say the least although I'm sure there's a bit of understanding considering how complex the company's supply chain must be. The fact that they incurred such a large quartly loss is worrying but maybe you have heard the saying in the past, you'll have to break a few eggs if you want to make an omelette. Perhaps this new acquisition will help them get back on track with their goal of manufacturing 5,000 Model 3 sedans per week. Time will tell if this is a good move for the company!

What are your opinions on Tesla and the products they produce? Do you think the market will be forgivving when it comes to this news on their stock price? Is this going to be an opportunity for competitors to capitalize on?

Please leave your thoughts and feedback below.

Thanks for reading!

Source:

Tesla buys automated manufacturing firm as it struggles with production - The Verge