As a sales enablement manager, you know there is much more to your job than simply driving revenue-increasing initiatives and developing strategies for better team performance. You are an integral part of the organization, playing a key role in streamlining daily operations and leveraging digital marketing tactics that drive business growth. But do you actually understand what it means to be a sales enablement manager? What does this position entail and how can it benefit your business objectives? In this blog post, we’ll dive into the definition of “sales enablement” and discuss why having someone in charge of such processes is essential for success.
To accurately define the role of sales enablement manager, it's important to keep in mind that each company and industry will have unique needs. Generally speaking, sales enablement managers are responsible for helping sales teams reach their goals by strategically planning and executing a range of digital marketing tactics to boost sales performance. Someone in this role must be skilled in the areas of sales, marketing, and customer experience. They would be tasked with collecting data, coordinating shared resources between sales reps, managing day-to-day operations and creating effective listening tools to make sure sales strategies are on target. Sales enablement managers work hard to ensure sales reps possess the knowledge and tools necessary for success.
Whether you’re a sales rep looking for a promotion or a business owner in need of help establishing your sales process, working with a sales enablement manager can be extremely beneficial. Not only will they help you to understand the customer journey better, but they’ll also equip you with the tools and resources you need to close more deals. Have questions about what exactly a sales enablement manager does? Click here to read our latest article on the subject.