Sales is a very complicated process, right?
Well...
What people say is that you need to know a lot about psychology, you need to use all the tricks and techniques to master sales. Actually, that is already step two! What's most important first, is that you understand the base behind sales.
You need to understand what's the client's perspective, even before you get on a call with them.
I invented a very simple analogy of fishing and cooking fish. Sounds weird? Here is how I would explain the foundation of sales to a fisherman:
Sales Explained With Fish - The Weirdest And Easiest Way to Understand How Sales Work
LISTEN HERE FOR AUDIO:
https://soundcloud.com/mattlaker-podcast/sales-explained-with-fish-the-weirdest-and-easiest-way-to-understand-how-sales-work
WATCH VIDEO HERE: